Promotions advertised online attract best response
Staff, Media Week, Wednesday, 25 February 2009, 9:30am,
TGI data shows that 45% of British adults (22 million people) responded to a promotion advertised in the media in the past 12 months. Promotions advertised online attract the highest level of response. The data shows eight million adults made a purchase after seeing an online promotion, six million made a purchase after seeing a promotion on TV and five million purchased following a newspaper promotion.
British adults are more likely to ask for information in response to promotions advertised online, with five million having done so.
Three million asked for information after seeing a promotion on TV and 2.6 million responded to an e-mail promotion. Across all media, the age profile of people who respond to promotions is skewed towards younger age groups - particularly for posters or mobile media.
This article was first published on Media Week
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