The Week: Advertising reviews - VisitScotland calls pitch
Campaign, Friday, 13 February 2009, 12:00am,
VisitScotland has called a pitch for its £3 million ad account.
The national tourism agency is looking for a marketing agency to create campaigns in long-haul markets, including the US, Australia, Canada and New Zealand, to encourage people to holiday in Scotland. The three-year contract includes marketing (creative and below-the-line activity), media planning, event marketing and online marketing services.
This article was first published on Campaign
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