Sydney: ‘Tipping point’ for PR
Frank heads down under
Alec Mattinson, PR Week UK, Wednesday, 11 February 2009, 4:16pm,
Frank PR is leading the consumer PR charge to Australia by opening its first international office in Sydney.
The news comes 16 months after the agency was acquired by Australia’s Photon Group (PRWeek, 19 October 2007).
Splendid Communications set up an Australian office in 2007 and other consumer-focused firms are planning growth in the region.
The Outside Organisation is pondering an Australian operation, and Freud Communications founder Matthew Freud is understood to have been in the country recently.
Frank believes there is a gap in the Australian market for its more creative, experiential and ideas-based PR. Graham Goodkind, chairman and founder, said: ‘We believe PR as a discipline there is nearing a tipping point in consumer marketing terms.’
Share this story
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
Most commented
