VisitScotland hunts for agency

The agency said it is looking for an agency to provide ‘marketing, media and online marketing services', including creative work, media planning, event marketing and all below-the-line activity. The three-year contract will be worth up to £3m.

Earlier this year the tourism body, which is funded directly from the Scottish Parliament, partnered with soft drinks brand The Feel Good Drinks Company for digital activity around its ‘Go For It' campaign, encouraging visitors to try outdoor activities around Scotland.

This article was first published on marketingmagazine.co.uk