East Midland Trains...ad by M&C Saatchi
M&C Saatchi produces first TV ad for East Midland Trains
Kate Nettleton, Campaign, Friday, 30 January 2009, 12:30pm,
M&C Saatchi has produced its first TV campaign for East Midland Trains since winning the train operator's advertising account in April last year.
A human beat-box soundtrack accompanies the animated ad, which highlights the rail company's fast train from Sheffield to London.
It depicts the train in the rail company's corporate colours of blue, white and red speeding through the sights of London, before displaying the £13 single fare price tag and driving viewers to the website eastmidlandstrains.co.uk.
This article was first published on Campaign
Share this story
Related Links
Additional Information
Latest jobs Jobs web feed
-
London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
Most read
- National Lottery in £250,000 PR hunt to reconnect with public
- PR agencies claw back digital business from specialist shops
- Microsoft kicks off six-figure b2b comms pitch
- Financial Conduct Authority appoints Stewart Todd as head of news and media
- Westminster Advisers shakes up staff line-up following review
- South Africa seeks digital help to combat 'negative perceptions'
Most commented
