Brand Republic in ABCe first
Staff, Media Week, Tuesday, 13 January 2009, 3:00pm,
LONDON - Brand Republic, the media and marketing portal, has become the first B2B website to publish the ABCe's enhanced data certificate, revealing it attracted 689,480 unique users last October.
Digital auditor ABCe launched the enhanced certificate in September, offering digital media owners the opportunity to indicate more detailed data for their web traffic, including which country or UK region users are from, their age, gender and social class.
Brand Republic's certificate, which shows 29,519 unique users per day in October, reveals that almost 30% of the site's users surveyed by the ABCe earn between £50,000 and £100,000 annually.
It also shows that more than two in three users surveyed are educated to either graduate or postgraduate level.
Brand Republic is owned by Media Week owner Haymarket Media Group.
This article was first published on Media Week
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