Efficient Frontier provides search engine marketing technology and services. It is headquartered in the U.S., with offices in Bangalore and Chennai in India.
With this deal, Efficient Frontier would get access to Interactive Avenues client base in India. The tie-up is based on a revenue sharing model.
Amardeep Singh, co-founder and vice president of business development at Interactive Avenues said, "World over, Search Engine Marketing continues to be a highly productive direct marketing channel for advertisers.
"Our partnership with Efficient Frontier will help Interactive Avenues deliver more value to our clients by providing improved return on investment and campaign efficiency based on advanced algorithms as well as a highly scalable platform for automatic bid optimisation allowing us to increase the scale of our search campaigns.
Anand Ranganathan, co-founder, Efficient Frontier said, "Aligning with a market leader in India will provide us an opportunity to broaden and deepen our reach in one of the world's fastest growing and most exciting online search markets."
This article was first published on Campaign India