Borrowing a James Bond theme, the campaign centres on a spy character who must go to extraordinary lengths to discover the plans of a secret operation known as 'Insignia Project'.
The TV ad follows the spy as he uncovers the high-tech features of the Insignia which herald it as the most sophisticated car ever made by Vauxhall.
The integrated campaign, which launches in the UK on January 5, uses cinema, posters, press, TV and online in order to showcase the front camera, Flexride system and other features of the Insignia model.
DLKW won the account to launch the Insignia campaign across Europe in April 2008, having pitched against Lowe and McCann Erickson. The same campaign broke in Europe in late 2008.
First Aired: 5-Jan-08
Media: TV, Cinema, Press, Online and Posters
Country: United Kingdom
Client: GM Europe
Director: Markus Walter
Art Director: Jackie Steers
This article was first published on Campaign