According to an online survey of 16 to 54-year-olds questioned by Ipsos MORI for Channel 4, television advertising also signifies a more reputable and financially stable company.
Of the 1,000 people questioned, 82% agreed that advertising on TV tends to come from bigger, more established companies.
One in three said they trusted newly-marketed brand advertising on TV more than newspapers, magazines, internet or radio.
Looking into the effectiveness of television advertising during a recession, the survey also found that a third of respondents paid more attention to TV ads featuring price-led offers.
Mike Parker, head of strategic sales at Channel 4, said: "Many consumers feel, consciously or subconsciously, that TV advertised brands are most likely to be stable ones, an important consideration before parting with money and investing in these brands."
This article was first published on mediaweek.co.uk