My Mall: virtual shopping centre
Online agency launches virtual mall
Chloe Markowicz, PR Week UK, Tuesday, 16 December 2008, 10:28am,
Onlinefire been hired to launch MyMall, a virtual shopping mall that uses 3D graphics to simulate an actual shopping centre.
MyMall offers over 500 brands in 36 categories from hotels to clothing.
The online shopping mall enables users to browse through different categories and directs them to retailer websites. Brands that have signed up include Ryman and Halifax.
Onlinefire, the creative online agency, will target people who are new to online shopping or find it confusing.
The agency will work on a PR campaign to engage bloggers and online publications. The brief is to build awareness among retailers and the general public and drive traffic to the site.
Onlinefire is a subsidiary of Eulogy.
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