Savanna Dry: account win
Cider brands calls in agency
Matt Cartmell, PR Week UK, Monday, 15 December 2008, 10:19am,
South African dry cider brand Savanna Dry has hired Inside Media as part of a multi-million pound world marketing drive.
The Bristol-based agency will carry out a national trade and consumer PR programme to support Savanna’s ‘dry humour’ advertising campaign and sponsorship of the British Comedy Awards.
The agency will start with a relationship-building campaign with the trade press, leading into a consumer PR campaign targeting 18-35 year old men and women.
Savanna Dry is a brand within the Distell Group, South Africa’s largest drinks producer.
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