Biggest brands: Top 100 Direct Mail Advertisers 2008

Marketing, Monday, 08 December 2008, 5:50pm,

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.

This article was first published on Marketing

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