John Lewis to release cover of Beatles classic

In response to customer demand the department store chain is launching 20,000 free downloads of the track on its website.  It is encouraging anyone that downloads it to make a donation to the Wallace and Gromit's Children's Foundation, its registered charity of the year.

The song was re-recorded by the John Lewis Music Society to give it a more intimate feel and features the vocals of Matt Skinner, a member of John Lewis' IT department.

Craig Inglis, John Lewis' head of brand communications, said the ad had been watched by 100,000 people on YouTube and that a large number of consumers had been asking for the track in-store and searching for it online.

The multi-million pound campaign, created by Lowe London, runs till the 19 December and involves TV, interactive online and outdoor activity, including 10-second ads run on digital escalator panels.

This article was first published on Marketing