The Week: Advertising Reviews - McCann lands Lloyds brief

Campaign, Friday, 21 November 2008, 12:00am,

McCann Erickson Birmingham has won the £4.5 million Lloydspharmacy creative and media accounts.

Previously, Mustoes handled the integrated creative account and Starcom led media planning and buying for the high-street pharmacy. McCann has been briefed to create a television campaign, which will reinforce the pharmacy's credentials, and a digital campaign.

This article was first published on Campaign

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