Digital & Direct: BAA unveils shopping tool

Marketing, Tuesday, 18 November 2008, 12:00am,

Airport operator BAA has launched an online gift wishlist to assist Christmas shopping, featuring a range of celebrities.

Strictly Come Dancing co-host Tess Daly and former Spooks star Rupert Penry-Jones will provide tips on what to buy at airport stores. Six lists have also been compiled with ideas suitable for men, women, foodies, luxury-lovers, kids and gadget fans.

Daly and Penry-Jones will also respond to questions from customers stuck for ideas with personal responses.

This article was first published on Marketing

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