YMCA mailer reminds public of homeless people

DMS have created a direct mail pack which rolls out this week, targeting existing donors in an attempt to raise funds for work over the winter months.

The pack asks donors for a cash donation of £15, enough to provide one person with emergency accommodation, or £30, which will provide an emergency room, a hot meal and a small practical gift on Christmas day. It also recounts the story of a girl who was homeless last Christmas but has since started building a new life through the YMCA.

Rajesh Bhayani at YMCA England, said: ‘Every night, the YMCA gives over 7,000 young people a safe, warm place to sleep but there are still thousands more we desperately want to reach. Our Christmas appeal will help us do just that.'

This article was first published on Marketing