The Week: Digital Reviews - LBi scoops Etihad account
Campaign, Friday, 07 November 2008, 12:00am,
LBi has won the global digital sponsorship advertising account for Etihad Airways, the airline of the United Arab Emirates, and will now promote the company's sponsorships online.
Etihad has a number of existing sports sponsorship deals with the Ferrari Formula One team, Harlequins Rugby Club and Chelsea Football Club. The airline also secured a deal in October to sponsor the Telstra Dome in Melbourne, Australia, which will be renamed the Etihad Stadium in March 2009.
This article was first published on Campaign
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