Media brief: Sony Ericsson ties up with FHM

Marketing, Tuesday, 04 November 2008, 12:00am,

Sony Ericsson has tied up with Bauer Media's FHM to create the first magazine campaign composed entirely of photos taken using mobile phones. The advertorials will promote the Sony Ericsson C905 Cyber-shot handset in the title's December issue.

This article was first published on Marketing

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