This Is What I Do: Ben Dunn, Sport magazine

Staff, Media Week, Tuesday, 04 November 2008, 12:00pm,

Ben Dunn is client account director, Sport magazine.

Ben Dunn, Sport magazine

Ben Dunn, Sport magazine

What does your job involve?
Many brands fail to promote their sponsorships well, so I work with brands to leverage their sponsorships. Sport is a targeted, cost-effective way of doing that.

What's it like working at Sport?
It has been amazing to see it grow from an empty office to creating a new men's magazine sector. The start-up environment is a great buzz and the people are great because they are all passionate about sport.

What qualifications and experience do you need?
Before working in media, I was a sports agent in Australia, managing some of the gold medal-winning athletes at the Sydney Olympics. That gave me a unique insight into how to work with sports brands and people, particularly in the run-up to London 2012.

How do you spend a typical day?
It could be anything from brainstorming and creating proposals to follow-up meetings and coordinating creative.

What's the best thing about your job?
Working in an area I am passionate about. Also, our weekly office vote on which girl goes on our infamous page 42.

And the worst?
The stick I cop on the rare occasions that England defeats the Aussies in sport. My overconfidence in the 2007 Rugby World Cup quarter-final was duly punished.

What keeps you awake at night?
Australia v England at Twickenham on 15 November, 2008 - revenge is a dish best served cold.

Who helped you get where you are?
I got to know Sir Robin Miller (former chairman of Emap) when he was doing some work in Australia. He was a great help in getting me over to the UK four years ago.

Who do you aspire to be like?
I used to manage former Australian rugby captain George Gregan, who was professionalism personified.

Got an interesting job? E-mail harriet.dennys@haymarket.com

This article was first published on Media Week

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