MediaCom and Viacom Brand Solutions emerged victorious from the Media Week Awards last week, scooping the two main gongs of the night.
MediaCom was crowned Agency of the Year, beating two-years-in-a-row winner Carat and OMD UK in the final round. Meanwhile, Viacom Brand Solutions was named Sales Team of the Year, beating other finalists Bauer Advertising, CBS Outdoor, Guardian News & Media and JCDecaux.
MediaCom impressed the judges with its growth in the past year - becoming the first agency to pass the £1bn billings landmark - but also through its regional growth in Scotland.
Viacom Brand Solutions impressed the judges by posting growth at a time when the TV ad market increased by just 2%, raising its revenues by 19%.
Carat enjoyed a good night, scooping the prestigious Grand Prix award for Adidas' London Marathon campaign. Carat used Adidas' "Impossible is Nothing" mantra to inspire its campaign to raise awareness of its sponsorship of the Marathon. After quizzing athletes, Carat delivered 5,250 messages of support to the 25,000 runners.
Juliet Kennard, Times Media's head of insight, landed the prestigious Rising Star of the Year award, while UKTV, along with sales house IDS, took the Media Brand of the Year award for Dave, the hugely successful digital TV channel launched last year.
WHAT THEY SAID ...
NEIL JONES, managing director, Carat
"This is the most prestigious award in media and we're delighted to have won it. It is an endorsement of Carat's planning products and the general talent within the agency."
JULIET KENNARD, head of insight, Times Media
"I think I won because I genuinely love media, it's all I ever wanted to do and I think that sincerity came across. I love working for (Times owner) News Corp. At the moment, I work across newspapers, but what I want to do is work across different platforms - and in other countries. I'm genuinely really surprised and thrilled to have won because I was up against some brilliant people."
JANE RATCLIFFE, chief executive, MediaCom UK
"In winning the media idea award and the collaboration award, we've managed to demonstrate the great talent and skills that run throughout the agency. Being named Media Agency of the Year is an absolute testament to everyone who works at MediaCom. I'm totally delighted; it really is the best thing I've ever won."
KESTER FIELDING, chair of judges and global media procurement director, Diageo
"There were many examples of imaginative and effective approaches to building brands, driving media understanding forward and cross-media integration."
NICK BAMPTON, managing director, Viacom Brand Solutions
"We are thrilled to receive this award, especially as it's judged by fellow members of the media industry. It's a tough market at the moment, which is why I am really happy our efforts have gone rewarded and I hope this will continue to encourage the VBS sales team in all their efforts."
Adidas - London Marathon
Media Agency of the Year
Media Idea Large
Honda Accord: Difficult is Worth Doing
Media Idea Medium
Media Idea Niche
Adidas: London Marathon
Sales Team of the Year
Viacom Brand Solutions
Sales Pitch Large (over £1m)
Ford: Galaxy of Stories
Sales Pitch Medium (£250k-£1m)
Turner Media Innovations
Aquafresh: The Nurdles
Sales Pitch Niche (under 250k)
Bauer Radio Events
Rock Against Racism
Bringing eBay's Live Marketplace to Life
Halo 3: Believe
Best Research Initiative
The Origin Panel
News Group Media with TalkSport, MediaCom, ZenithOptimedia, Abbott Mead Vickers BBDO, JCPR and Mars
Media Brand of the Year
UKTV and IDS
This article was first published on Media Week