AA to use YouGov research to measure attitudes to advertising

The AA is using the results of the first lot of research to show that consumers recognise the benefits of advertising, with 59% saying that advertising is often entertaining and 64% welcoming the role of advertising in reducing the cost of media.

The research also backed up the AA's position that advertising does not need further regulation, with only one in seven people, or 15%, feeling that the advertising industry ought to receive more attention from the government.

It also found that 32% of respondents had placed an ad of some kind over the past six months.

Baroness Peta Buscombe, chief executive of the Advertising Association, said: "The new Advertising Association polling shows that advertising is clearly seen as an entertaining and useful source of information on products and a vital source of media funding. There is strong public awareness of the self-regulation of the advertising industry and satisfaction with how the present system operates."

This article was first published on brandrepublic.com