The Stop Identity Fraud pack includes six months' membership to CreditExpert.co.uk and an alert system to flag up significant report changes, such as a new application for credit.
Research from Experian's Victims of Fraud team showed that reported cases of identity fraud increased by 46% in January to June, compared with the same period last year.
Jim Hodgkins, managing director of CreditExpert, said: "In comparison with established retail brands we're seen by many as a new product. Creating a retail version of the product is a significant step forward for the CreditExpert.co.uk brand and we look forward to seeing how shoppers respond."
This article was first published on brandrepublic.com