The spot has been launched by the Department of Health, and will break tonight.
The ad shows a young child who says she is not scared of spiders, clowns or the dark, but is frightened her mother will die from smoking.
The TV campaign is supported by radio, press, poster activity and internet ads.
Quit smoking for your family
David Prince, Senior Integrated Campaigns Manager, Department of Health
Position smoking as the enemy of family
onnie Scarlett at The Quarry
TV, Outdoor & Press
Friday 31 October
This article was first published on Campaign