Associated Newspapers has done a good job with this week's revamp of the standard.co.uk site, making changes to the news content to deliver a more comprehensive service. It has also cleared up any confusion about the Standard's association with its sister entertainment site ThisisLondon by making the offering part of standard.co.uk. The improved news service and the integration of the entertainment coverage makes for a better, more user-friendly experience and should prove more enticing to advertisers.
Harper's Bazaar November cover
Limited-edition magazine covers are all the rage in the women's market, but we especially like the two special covers adorning the front of Harper's November issue. They have been designed by the artists Sir Peter Blake and Marc Quinn using Swarovski crystals, and make for the ideal fit between the brand and the magazine. In total, there will be 50,000 limited-edition copies on newsstands, and Harper's hopes the covers will replicate the success of a previous initiative with Swarovski that saw the limited-edition titles change hands on eBay for ten times their coverprice. This is one magazine that is definitely worth hunting down.
You've Been Framed
Who'd have thought ITV's long-running video clips show could prove so entertaining? But with Harry Hill providing brilliantly scripted commentary, this show has improved no end. Hill's observations are often hilarious, picking out lookalikes for stars such as Michael Winner and Kevin Spacey in clips and offering a distinct lack of sympathy for those who suffer painful misfortunes. Now ITV seems to be getting its comedy line-up in shape, we can't wait for the new series of Harry's TV Burp.
The Independent's quick thinking
We enjoyed The Independent's rapid response to The Times' unbranded London commuter ad campaign. Within a day of the campaign appearing at London commuter stations, the Independent managing director, Simon Kelner, and his media agency, Walker Media, responded with a campaign on JCDecaux digital sites using the line "Ahead of The Times", complete with similar imagery and typeface to those used in The Times' campaign. Though not able to match The Times' £3 million spend, The Indy made up for it by creating impact.
AND ONE THING WE DON'T ...
Confusion in the pay-TV market
It seems to us that competition isn't necessarily providing the consumer, or the advertiser for that matter, with much of a better TV service right now. This situation is being complicated by the protracted row between Sky and Ofcom over the proposed Picnic service launch on Freeview. This week, Ofcom fired the latest salvo by announcing yet another consultation: this time it will take ten weeks to decide if Sky should be forced to offer its premium football and films content to other retailers.
This article was first published on Campaign