Carat, OMD, Dentsu Media and Starcom MediaVest have all responded to a tender request for information sent out by the airline, as has the incumbent, MEC.
A second phase will be conducted shortly in which agencies will need to contest a request for proposal exercise. Presentations are expected to take place in the week beginning 3 November.
Singapore Airlines has stated that it is looking for an agency with integrated marketing communication capabilities, a record in managing online and digital media and experience in working with global brands.
This article was first published on Campaign