Media: Dulux hands task to Cedar

The title, which has a circulation of 1m, is mostly distributed via retailers such as B&Q and Homebase. The guide was relaunched earlier this year in a handbag-size format.

Dulux and Cedar are researching alternatives to the traditional colour cards.

The guides will form part of Dulux's ongoing campaign, which uses the strapline 'We know the colours that go'.

This article was first published on Marketing