Space Barons - The To-Do List section, Shortlist
PR Week UK, Friday, 26 September 2008, 6:00am,
Circulation: 481,320 Pagination: One Deadlines: Three weeks before issue Staff: One
- Who is the space baron?
Andrew Lowry compiles and writes the definitive list on what to do each week.
- What does it cover?
Interesting events up and down the country. From gallery exhibitions to sporting events, via just about everything in between. Gigs, food tasting, theatre, shows - if it's on, its in The To-Do List.
- What tone does it set?
'Make sure it is cultural, quirky, and above all aspirational,' says Lowry. 'We like to feature things that make people feel proud to attend.'
- Approachability?
Very open to pitches - this is a product page after all. Email details of the event first and Lowry will get back to you if interested. Don't send photos as the 'steam- powered Shortlist computers cannot cope'.
PR friendly score 9/10.
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