The redesigned website incorporates a new layout that aims to offer easier navigation and extended content, including a newsreel feature highlighting breaking news stories in each main section of the site.
Sapient was brought on board to look after all aspects of the WSJ.com platform including: defining the online brand, designing the site, developing and testing the application and driving a complex infrastructure and application cutover.
Further developments are planned for the site in the coming months, including extending its content triptych, which provides readers with free, premium and super-premium information they can use to customise the site to suit their needs.
The revamped site also features a video player and interactive graphics that enable a range of advertising opportunities.
This article was first published on Media Week