Rowell brings extensive experience in building consumer brands and driving sales in fast-moving consumer goods and retail, most recently as marketing director of The Carphone Warehouse. He has also worked at Spillers, PepsiCo, Sainsbury’s and McDonald’s.
Stephen Palmer, acting chief executive of Lonely Planet, said the new role will entail working closely with the company’s regional marketing teams.
The appointment follows the company’s move into mobile media last month, through a new partnership with Nokia. Users of Nokia Maps can now pay to download maps and city guides for more than 100 tourist locations provided by Lonely Planet.
Rowell will be based at the company’s head office in Melbourne.
This article was first published on Media Week