Andrew Cosslett, chief executive of IHG, said the group is developing brands to target groups of consumers. In the past, it has segmented by price, with its budget, mid-market and luxury-sector brands.
IHG opened its first long-stay Staybridge Suites in the UK this year in Liverpool. It will launch boutique-hotel brand Indigo in Europe next month, with the first site in London's Paddington.
This article was first published on Marketing