InterContinental stops targeting guests by price

Andrew Cosslett, chief executive of IHG, said the group is developing brands to target groups of consumers. In the past, it has segmented by price, with its budget, mid-market and luxury-sector brands.

IHG opened its first long-stay Staybridge Suites in the UK this year in Liverpool. It will launch boutique-hotel brand Indigo in Europe next month, with the first site in London's Paddington.

This article was first published on Marketing