Puppet stars in Chupa Chups ad by BBH Asia Pacific

The ‘Life Less Serious' campaign features Chuck, an unflappable puppet, who stays calm while facing stressful situations.

The first ad, ‘personal trainer', sees Chuck remaining passive whilst being pressured by an over-zealous personal trainer.

Eugenie Yeo, account director at BBH Asia Pacific, said: "Chuck and the attitude he personifies is something we can all relate to."

The ads were shot in Toronto, Canada, and were directed by the Perlorian Brothers.

BBH Asia pacific won the global Chupa Chups account in May.

This article was first published on Campaign