Orange drops incumbent Initiative from media review

Vizeum, i-Level and Mediaedge:cia have made the final shortlist for the account and they will battle it out in the weeks ahead.

Commenting on the pitching process, Justin Billingsley, UK brand marketing director at Orange said. ‘We are conducting this review to find new ways to integrate online and offline media and to bring media innovation to the market in the same way we are pursuing creative innovation. We have been extremely impressed by the standard of work all of the media agencies have produced and would like to thank them for their efforts. We plan to make a final decision within the next four weeks.'

This article was first published on Marketing