Burger King launches Apple Fries
Gemma Charles, Marketing, Tuesday, 02 September 2008, 8:15am,
LONDON - Burger King is launching a product, called Apple Fries, intended to challenge McDonald's fruit bags and offer a healthy alternative to potato french fries.
The product, fresh apple pieces cut in the shape of fries, will be trialled in seven cities this month before a wider roll-out at the end of the year.
It will be supported in participating restaurants with an in-store marketing campaign using the strapline, '100% fresh, 0% fried'.
This article was first published on Marketing
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