Six Degrees won the account following a trawl for agencies where only pitches via Facebook and the microblogging service Twitter were accepted. At the time, BIMA chair Paul Walsh stated that any agencies questioning the use of these devices were 'not right for the job'.
BIMA acts as the trade association for the UK interactive industry. It provides a forum for digital media businesses to exchange information and liaises with government departments, promoting the use of interactive technology to businesses and the general public.
Six Degrees will work on raising BIMA's profile as the trade body increases its focus on marketing communications. It will also promote the BIMA awards and try to increase membership and general awareness about the association's work.
'We read about the agency trawl in PRWeek, so one of our consultants became a follower of Paul Walsh on Twitter,' said Jennifer Janson from Six Degrees PR. 'Within minutes he came back to us with a brief and we started on the pitch.'
BIMA had previously been working with Immediate Future until its MD decided to resign the account. The association numbers British Telecom, Channel 4 and Microsoft among its members.