IMG, which represents the models and runs fashion shows including New York's Mercedes Benz Fashion Week, said 'Model.Live' is a 12-episode show which "reveals the truth about how professional models live and the work and commitments they face in their day-to-day lives".
Products from sponsor Express.com will feature in each episode, while Vogue.TV's site will have a facility for viewers to shop for clothes and accessories featured in each of the episodes, including trends inspired by each model's signature look.
Austria Alcantara, Cato van Ee and Madeline Kragh will update their Bebo profiles daily with video diaries, text messages, photos, blogs and schedules.
To further the show's interactive experience, viewers can comment on each model's progress or post messages of support, encouragement and advice via the Model.Live channel profile on Bebo.
In addition, viewers can submit questions to the models via the Express.com website. One question will be featured and answered each week.
The first episode of 'Model.Live' premiered on Vogue.TV yesterday and the new episodes will run on Fridays for 12 weeks.
The series can also be viewed on Tidal TV, Hulu, Veoh and TiVo and will be available on mobile phones through JuiceCaster.
This article was first published on brandrepublic.com