Ipsos beats flat US growth with revenue rise

Ipsos, based in Paris, reported revenues of €462.8m compared with €443.1m for the same period in 2007. A high organic growth rate of 8.4% helped to offset the impact of the relatively strong euro.

Ipsos said that developing markets such as Latin America showed the strongest growth, although the UK and Europe also put in a good performance. However there was no growth in the US business, with Ipsos saying that companies are facing "very tough situations in several sectors, notably automobile manufacturing and financial services".

Even so, Ipsos believes that the North American business will contribute to grow in the second half of 2008, and is optimistic about meeting its full-year targets.

Ipsos said: "The next 18 months will see the reconfiguration of the market research industry in which Ipsos has become a major global player.

"Ipsos stands out for its areas of specialisation and its professional culture where taking initiatives and providing clients useful services are absolute priorities."

This article was first published on brandrepublic.com