The World: Los Angeles - Home Depot puts $500m comms up for grabs
Campaign, Friday, 08 August 2008, 12:00am,
Home Depot, the US retailing giant, is reviewing its entire $500 million communications arrangements including creative, media, digital and PR.
The company's main agencies are The Richards Group in Dallas, which has handled creative for 15 years, and Initiative in Atlanta, which handles media. Select Resources International in Santa Monica, will oversee the process.
Jean Niemi, Home Depot's senior manager of corporate communications, said: "We're adopting a periodic line review process that will involve all of our marketing partners."
This article was first published on Campaign
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