In its poll of 1,000 Londoners via Facebook about long-running news stories that have interested them the least this summer, 48% said they were bored with news about 'Back to Black' singer Amy Winehouse.
She bored those aged between 35 and 49 the most, with a vote of 69% while youths aged 13 to 17 were found to be more tolerant with just two in five saying that news about her was dull.
Londoners also said that they were tired of stories about footballer Cristiano Ronaldo's move to Real Madrid (20%) with men more bored by the reports than women.
The credit crunch was found to be least boring with 8% saying they were tired by recession reports, while speculation about the Prime Minister's departure was tedious to 19% of women and 9% of men.
Stephen Waddington, managing director of Rainier PR, said: "At a time when many people are watching the pennies, it's not surprising that the public have become tired of news about rock stars being odd, and pampered celebrities holidaying in exotic locations.
"The fact that Amy Winehouse is seen as six times more boring than the economy this summer illustrates this perfectly."
This article was first published on brandrepublic.com