Direct: Skills body picks Haygarth for job
Marketing, Tuesday, 05 August 2008, 12:00am,
Learning Skills Council, the publicly funded organisation charged with developing further education in England, has hired Haygarth to handle a series of direct projects this summer.
The agency has been briefed to develop a campaign aimed at encouraging more businesses to offer apprenticeships.
It will develop a target database, and a mailer with the theme 'Shaped by You,' featuring plasticine figures at work in target sectors, which include retail, hospitality and catering.
An email marketing drive will also run before and after the mailing to reinforce the campaign's message.
This article was first published on Marketing
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