Retro sweets online offer turns to Slam PR

AQuarterOf.co.uk wants to position itself as an affordable sweet treat and capitalise on its 'nostalgic brand values'.

'Slam PR approached AQO last month as we love the brand and appreciate the ethos behind their service,' said Slam MD Molly Hooper. 'We wanted to offer PR consultancy and brand awareness across both media and consumers spreading the love for AQO.'

The A Quarter Of concept was founded in The Plough Inn, Winchmore Hill, Bucks after a nostalgic chat between Michael Parker and his brother about the sweets they enjoyed as children and how they are not around anymore. The website aims to be an online version of an old fashioned sweet shop.