Bauer lands Schwarzkopf for six-figure promotion

The deal will focus on the company's Live Color XXL product with a Hair Icon campaign, beginning today.

Readers will be encouraged to upload videos and photos of themselves to heatworld.com and moremagazine.co.uk demonstrating their style.

Print activity will include advertorials in the two participating magazines from tomorrow (15 July) until October, when the competition winner will be revealed in the magazines.

There will be categories according to hair colour and  the  winner will be named a "Hair Icon". An overall winner will be chosen at the beginning of October and revealed in the magazine and online.

Street teams in London, Leeds, Manchester and Bristol will also be out and about looking for girls to be entered into the competition.

The deal is the latest Schwarzkopf campaign to run in More magazine via Bauer Advertising.

This article was first published on Media Week