Cadbury called the review in May, inviting incumbent Starcom, PHD, Carat and a combination of The Seven Stars and Naked Communications to pitch. The Omnicom agency impressed Cadbury with its creativity and insight, according to a Cadbury spokesman.
Philippa Brown, acting chief executive of PHD UK and chief executive of Omnicom Media Group UK, said: "The team did a fantastic job and a creative pitch with lots of brilliant ideas. We really 'got' the brand and there was a great fit between Cadbury and ourselves."
The decision means that Cadbury's media account is split between Omnicom and Publicis Groupe across Europe with Starcom running much of the confectioner's continental media activity.
This article was first published on Media Week