Jus-Rol pastry
Pastry company appoints Wild Card
Matt Cartmell, PR Week UK, Monday, 30 June 2008, 10:40am,
Wild Card PR is to raise awareness of ready-made pastry company Jus-Rol.
Wild Card has developed a media relations campaign entitled ‘Just have a go’ which will raise awareness of the brand and educate consumers about the Jus-Rol range.
Wild Card are focusing on core Jus-Rol products Puff Ready Rolled Pastry Sheets, Shortcrust Pastry, Tartlet Cases and Filo Pastry Sheets.
A series of educational workshops for the media and home economists is also planned for the second half of 2008.
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