Claire Martin
Ruder Finn hired for health documentary push
PR Week UK, Friday, 27 June 2008, 10:35am,
Ruder Finn has been appointed by Imperial College London to handle advocacy activity around a series of global health documentaries on BBC World.
The documentaries are a high profile part of this autumn's global health season on BBC World, tackling issues such as neglected tropical diseases, HIV, malaria, TB, child survival and maternal health.
Ruder Finn's advocacy effort will centre on taking these issues to high-level policy makers to raise awareness and motivate action around the global health needs featured in the series.
This programme will be spearheaded by Ruder Finn's global health and advocacy team, led by London head of Health & Wellness Claire Martin and account director Roni Liyanage.
The brief is in partnership with documentary production company Rockhopper TV.
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