The agency has been retained for 12 months following a four-way competitive pitch.

It will raise brand awareness in the key female lifestyle press such as Eve magazine and wants the wine to be seen as 'relaxing and unpretentious'.

It will support the summer marketing drive for the brand's wine pouch, a product that claims to have an 80 per cent smaller carbon footprint than wine bottles.

Next week the wine brand will launch consumer sampling in mainline city railway stations. The Metro is also running a competition with the brand.

The agency also handles PR for fairtrade wine brand Fairhills.