Vodafone reviews £55m UK media account
Alison Donnelly, Marketing, Monday, 16 June 2008, 4:14pm,
LONDON - Vodafone has kicked off a review of its £55m UK media planning and buying account. OMD currently holds the UK account.
Vodafone said that it regularly reviews its agencies to ensure that it maintains the best in strategic talent.
Vodafone said: "OMD has held the contract for the last seven years and has done excellent executions around high profile campaigns such as 'How are you?' and 'Make the most of now' so will be one of the agencies invited to pitch."
See tomorrow's Marketing for additional information.
This article was first published on Marketing
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