New Lloyds TSB customer magazine targets wealthy customers

The magazine, Ideas, will be published twice a year by Wardour and distributed to 40,000 current and prospective customers.

It will include features and advice on money management, from saving for school fees and planning for retirement through to investment tips. The articles will be written by high-profile economists, financial journalists and internal Lloyds TSB experts.

'Client magazines are a great way to build customer loyalty and raise brand profile,' says Prabal Gupta, director of marketing and investments at Lloyds TSB Wealth.

'Ideas magazine is a great way to showcase our holistic wealth planning capabilities and investment expertise providing insights for the wealthy and inspiration for those that are just starting to build their wealth'

This article was first published on Marketing