Balloon ride: Australia
Skywrite hired to promote adventure travel website
Clare O'Connor, PR Week UK, Tuesday, 10 June 2008, 10:42am,
Hotwire's conflict division has won a new travel client following a competitive pitch.
Skywrite Communications has been briefed to promote 'travel experiences' service Isango, which sells adventure holidays through its website isango.com.
Users can choose from over 4,000 options, including a hot air balloon trip over the Yarra Valley in Australia (pictured), quad biking in the Sahara, perfume making in Paris or meeting astronauts at the Kennedy Space Centre in the US.
The site promises holidays ranging from 'mild to wild', with one of the more unusual options being a week living with an African family.
Isango joins a Skywrite roster that includes mobile music service Shazam, which allows users to download a song just by holding their phone to the nearest speaker.
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