The charity will relaunch in September as Action for Children. It will support the new identity with its biggest advertising and direct-response marketing campaign to date, aimed at boosting awareness as well as raising funds.
NCH has an income of more than £210m, only 9% of which comes from voluntary donations. Despite being one of UK's biggest children's charities, the NCH says it only has 1% brand recognition.
This article was first published on Marketing