Aviva appoints The Gate to roster
Alex Brownsell, Marketing, Monday, 19 May 2008, 2:45pm,
LONDON - Insurance giant Aviva has added advertising agency The Gate to its roster. The Gate will to handle above-the-line and digital marketing in both the B2B and B2C sectors.
Last month the company announced the beginning of a two-year project to phase out the Norwich Union brand in favour of Aviva. Recently-appointed group marketing director Amanda MacKenzie will oversee the transition.
The appointment of The Gate to the Norwich Union Life and Collective Insurance brands comes only six weeks after completing a review its £4m digital roster.
It selected Soup, GT, Glue and Chemistry to look after Norwich Union Insurance, plus Teamspirit, Chemistry and GT to develop online ads for Norwich Union Life.
This article was first published on Marketing
Share this story
Related Links
Additional Information
Latest jobs Jobs web feed
-
Associate Director - Consumer Health and Fitness
Reuben Sinclair
up to £70k, pus benefits - personalised training programme, healthcare, early finish fridays..., Central London -
PR Manager
BOC Group
Competitive salary and benefits , Guildford Surrey -
Business Development Manager - Public Relations
PR Futures
£30-£40k+package, London -
Head of campaigns - PR
Samsung
Competitive Salary + Bonus + Benefits, South East region -
Head of B2B PR
Samsung
Competitive Salary + Bonus + Benefits, South East region
Most read
- George Pitcher sets out plans for Jericho Chambers to overcome 'redundant' PR model
- Sony to split consumer electronics PR brief in two putting Cake on alert
- The real influencers in Westminster outnumber lobbyists
- Albion Drive picks up six-figure brief for Nominet Trust
- NHS ratchets up role of PR to refocus on service's reputation
- GolinHarris snaps up Lewis PR's Elizabeth Littlewood to lead tech practice
Most commented
