Last month the company announced the beginning of a two-year project to phase out the Norwich Union brand in favour of Aviva. Recently-appointed group marketing director Amanda MacKenzie will oversee the transition.
The appointment of The Gate to the Norwich Union Life and Collective Insurance brands comes only six weeks after completing a review its £4m digital roster.
It selected Soup, GT, Glue and Chemistry to look after Norwich Union Insurance, plus Teamspirit, Chemistry and GT to develop online ads for Norwich Union Life.
This article was first published on Marketing